Morrisons Improves Customer Experience with Taxi Freephone Solution
Morrisons partnered with ControlFreq to deploy a vandal-resistant 4G Taxi Freephone, providing customers with seamless taxi booking at the press of a button. After recognising user preferences, a handset version was developed and rolled out nationwide, enhancing accessibility while generating additional revenue through exclusive taxi service contracts.
Overview
Enhancing Customer Convenience with 4G Taxi Freephone Solutions
WM Morrisons PLC is one of the UK’s largest supermarket chains, serving millions of customers across the country. With a focus on enhancing customer convenience, Morrisons sought an efficient solution for shoppers who rely on taxis for transport after visiting their stores.
Challenge
Providing a Reliable Taxi Freephone for Customers
Morrisons needed a secure, vandal-resistant taxi freephone that allowed customers to easily request a taxi at the press of a button. The system needed to be hands-free, simple to use, and highly durable to withstand high-traffic environments.
“Implementing taxi freephones in public spaces offers numerous benefits. Businesses and public facilities can enhance user experience while supporting local transportation services.”
Solution
Custom-Built Mobile Taxi Freephone
ControlFreq designed and supplied a wall-mounted, anti-vandal, hands-free taxi freephone, utilising 4G mobile audio technology to automatically connect customers to a contracted local taxi company for hands-free booking.
After deployment, Morrisons identified that the predominant user demographic preferred a traditional phone handset over a hands-free system. In response, ControlFreq developed a handset version of the freephone, providing an improved user experience tailored to customer needs.
This new handset-based taxi freephone has since been rolled out across Morrisons stores nationwide, offering a seamless, reliable, and customer-friendly transport solution.
Outcome
Streamlined Taxi Access & Revenue Generation
Morrisons successfully implemented 4G taxi freephone services across its stores, providing customers with seamless, on-demand taxi booking. The system also enables local taxi firms to bid for exclusive contracts, creating a new revenue stream through a profit-sharing agreement, generating significant annual income while enhancing customer convenience.
4G Taxi Freephone – Seamless, Hands-Free Taxi Booking for Customers
The 4G Taxi Freephone is a secure, vandal-resistant taxi call system, designed for retail locations, transport hubs, and public spaces. This mobile-connected solution allows customers to request a taxi at the press of a button or via a traditional handset, ensuring fast, hassle-free access to local transport services.
Looking to enhance customer convenience with a taxi freephone solution?
ControlFreq’s 4G Taxi Freephone offers seamless, hands-free taxi booking, improving customer accessibility and boosting revenue through exclusive taxi service agreements.